From Concept to Creation: The Logo Design Process Explained

Though each logo designer approaches their work differently, most of them would agree that the process of designing a logo consists of specific processes that all experts follow. Beginning with exploration, then doing research, running a brainstorm, sketching logos, developing those logo designs, showing them to the customer, and getting ready the final deliverables that we provide to the client.

Methods of Research

The numerous colors, typefaces, and design themes used for the distinct sector of the customer. Investigate the rivals of the customer to sense the current market. Research should not be the last link in your logo design process, as it may destroy your whole project.

Find out what the customer expects from the logo design from the best logo design company in Gurgaon and what type of colors, graphics, or design concepts they want you to use. To demonstrate to the client your interest in the project and your serious approach, do research and ask questions.

Launch Writing a Sketch

Many designers forget this crucial stage of establishing the design concept:

• Design your ideas and thoughts on paper first. This enables ideas to be effectively implemented. It also lets you increase the creative flow as you focus on minute elements.
• Look at other industry-related logo designs for ideas; do not replicate. Never use stock photographs, clone art, copied logos, or derivative ideas.
• Drawing lets you shape a notion and provide creative ideas for logo design.

Digitalising the Craftsmanship

Start designing the logo using a graphics program. Among logo designers, the most often used tool is Adobe Illustrator.

Play around with many concepts, forms, angles, and colors.

Make many variants of the logo design considering the main topic and goal.

Presenting

Make sure you utilize Pantone colors, as you want colors that do not clash or seem too tentative.

Choose a suitable font for the logo. Choose a typeface deliberately based on the impression of the company. Choose brand colors that complement the sector and area of your customer. Every sector makes use of a certain color count. While certain colors are seen as professional in specific sectors, others could be seen as young.

Think about the color mix the customer has provided you and find out why the client finds certain colors significant. Design a scalable logo that won't lose its character, whether printed in one color or scaled.

Delivery

Many people call this a style guide. A style guide may be as thorough or basic as you need it. Sprout's Design Systems crew has created a whole website dedicated to our style guide. Called Seeds, it contains all of our brand, writing, and graphic rules, as well as all the components and patterns our app developers need to create.

To house your brand guidelines, nevertheless, you do not have to create a brand-new website. Just be sure they are readily available to everyone and correctly shared with your staff. Most designers develop a PDF and distribute it within the internal resource library of their firm or business.

Characters

Should you choose that your logo requires a symbol—traditional or abstract—you may have to engage in some creative thought. These pointers from our designers can help you build a symbol fit for your brand:

Make connections. Think about the name of your business or organization and list as many connected terms as you can come up with. Based on Sprout, we would create phrases like grow, garden, tree, forest, leaves, branches, greenhouse, etc. Think conceptually; these phrases inspire their own set of imagery that can all be good possibilities for a company symbol. Here is where the "Discover" phase's questions find application. Turning back to our Amazon example, the grin captures the contentment and happiness of Amazon customers. Think about what message you want to get across and how your audience should feel. Do any symbols immediately spring to mind?

Use literal language. You should nevertheless take a literal interpretation of your brand statement even if our designers advised against following the most apparent decision. Just be sure not to hesitate to play around with it. Give it a different spin. Experiment with merging something more metaphorical with a literal sign.

Conclusion

Following all that, you may be saying, "Wow, that's a lot." We understand your attitude. When we discussed the effort required in creating a logo, we were not hyperbolic. Usually, designers go through all the stages in many weeks. Logo design company in Gurgaon final bit of advice is thus not to hurry. Spend some time doing the activities described in every step. Your final design will mirror the degree of work you invest in it.